Vitra

"Mega cities with rich cultures": Trade fair setup to showcase Vitra's ceramic coverings.
Eight worlds, eight styles for eight different families of porcelain stoneware. To showcase Vitra's expertise, we envisioned describing eight environments based on the narratives of eight great cities, each with its culture of living and the taste for ceramic covering materials.
On a large graphic panel that displays a flat world map, the collections of porcelain stoneware are presented, describing how the product fluidly travels from one country to another, appropriating the essence of cultures.